BRAND PURPOSE

Create an enriched and more comfortable
lifestyle and culture.

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TOTO STORIES - Introducing a series of various initiatives that embody our brand purpose.

TOTO’s
Sustainable Products

Achieving Water Saving
and Cleanliness

TOTO’s After-Sales Service

As We Have Been,
As We Will Be

“Providing a healthy and civilized way of life”—This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.

MESSAGE FROM THE PRESIDENT

President,
Representative DirectorShinya Tamura

New Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

TOTO Global Environmental Vision

SDGs No.3 No.5 No.6 No.7 No.8 No.11 No.12 No.13 No.15 No.17

MATERIALITY

Cleanliness
and Comfort

Environment

Relationships

Sustainable Products That Balance Cleanliness, Comfort, and the Environment

Over the last 100 years, TOTO has provided products that bring cleanliness and comfort, as well as
eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Examples of Standards for Selecting Sustainable Products

Toilets(for homes)

Cleanliness and Comfort

?CEFIONTECT: Maintains cleanliness and comfort since dirt does not stick to the smooth ceramic surface and is easily cleaned away.
?TORNADO FLUSH: Maintains cleanliness and comfort since it uses a small amount of water due to ?owing in the same manner as a whirlpool.
?EWATER+: Maintains cleanliness and comfort by breaking down micro scopic bacteria and dirt through automatic disinfection of the toilet seat and nozzle.

Environment

?Water saving: Less than 4.8L per large flush: (For NEOREST_? LS, ?oor drainage is 3.8L and wall drainage is 4.8L)

Bathrooms

Cleanliness and Comfort

?Raku-Raku Hokkarari ?ooring: Maintains cleanliness and comfort by being easy to clean and quick-drying due to special ?oor treatment and a regu larly engraved pattern.
?Floor wiper cleaning with EWATER+: Maintains cleanliness and comfort of the entire ?oor with the touch of a button.

Environment

?Energy saving: MAHOBIN heat-retaining bathtubs: Maintains warmth of water by surrounding the bathtub with heat-insulating materials and an insulating lid.

Wash basin faucets

Cleanliness and Comfort

?Switching between hot and cold water and ease of operation: Enables comfortable operation through a single lever.
?Floor wiper cleaning with EWATER+: Maintains cleanliness and comfort of the entire ?oor with the touch of a button.

Environment

?Hot water saving: Eco Single: Enables the reduction of hot water use compared to previous models since the barrier between hot and cold water can be felt with a click.

We aim for sustainable products to make up 78% of our product composition.

Sustainable Products are unique to TOTO, balancing cleanliness, comfort and the environment.
In fiscal 2022, sustainable products made up 73% of our product composition (Japan: 77%,
Overseas: 63%). We aim to achieve 75% (Japan: 80%, Overseas: 64%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030.

KPI	FY2022 (Results)	FY2023 (Targets)	FY2030 (Targets)
Percantage of sustainable Products	73% Japan 77% Overseas 63%	75% Japan 80% Overseas 64%	78% Japan 85% Overseas 70%

LINKS

ABOUT TOTO
CSR
New Shared Value Creation Strategy--
TOTO WILL2030
Integrated Report

QUESTIONNAIRE

We would like to hear from you.

TOTO's founder, Kazuchika Okura, sent a letter to the Company's second president, containing the words: “ Kindness must always come first. Your goal should be to provide good products and satisfy the customer. Accomplish that, and profit and prosperity will follow.” This message has been passed down from generation to generation of TOTO presidents as the words of our forebears. As TOTO's 18th president, I will also position this way of thinking at the core of my management activities as I lead the approximately 35,000 TOTO Group employees working around the world as we seek to increase the number of TOTO fans worldwide.

I believe that the TOTO Group's greatest strength is its people. I believe that TOTO's pride and source of corporate value is that all group employees around the world—from research and product development to production, sales, and indirect departments—share the philosophy of “ All for the customer;” and that they think of their colleagues and help each other to improve.

The environment surrounding TOTO is changing rapidly, and it is clear that this situation will only continue to accelerate in the future. To keep up with these changes and pace of change, I would like us to make decisions more quickly than ever before, without fear of failure, and place importance on communication in order to achieve this.

The TOTO Group's TOTO WILL 2030 strategy for creating shared value, which sets out the Group's vision for 2030, has now reached its halfway point. Going forward, we will continue to push ahead without fear of change, taking into account the lessons learned in Stage 1, and envisage a grand design for the TOTO Group beyond 2030.

Shinya Tamura

President,
Representative Director

CATEGORY

TOILET：

WASHLET：

FAUCET：

BATHTUB：

LAVATORY：

OTHERS：

BRAND PURPOSE

BRAND PURPOSE

As We Have Been,
As We Will Be

MESSAGE FROM THE PRESIDENT

President,
Representative DirectorShinya Tamura

STRATEGY